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The story behind the BetaVet brand

BetaVet had its beginnings in 1989 when herbalist Kate Fraser established the prestigious Herbs of Gold brand in Australia. Its launch was timely with herbal medicine becoming an increasingly acceptable and viable healthcare option.

The brand grew and Kate soon found herself as an ABC radio and television personality, using her extensive traditional and scientific knowledge to promote the benefits of herbs.

On the back of several successful clinical trials, she launched some lesser known herbs on to the Australian and New Zealand markets. Among them, in 1992, was the now well-known echinacea.

She returned to New Zealand in 2002 to pursue equine interests but was waylaid by organic farming friends who needed a certified drench for intestinal homeostasis, which was well overdue for the organic livestock industry.

BetaVet was set up and BetaDrench Formula One duly launched in 2009 after clinical trials conducted by Massey University to establish its efficacy.

BetaVet then began developing a range of effective solutions to common problems in the competitive equine industry.

First off the block was Kate’s Devil’s Claw alias KDC Flexalot, to help maintain healthy joints and cartilage.

Other formulations include echinacea for immune support (Echinacea 15000), calmers for “hot” horses (Steady Neddy), energising formulas (Ginzinga), arnica (Arnica Magic) and a potent liniment substitute for poulticing (Cool N Tite). Formulas are available in extract form. All of the BetaVet equine herbal products are suitable for horses and riders.